York, a small town nestled in the hilly Piedmont region of South Carolina, is home to Bush-N-Vine Farm, a fruit and vegetable-growing enterprise owned and operated by Robert “Bob” Martin Hall. His career began forty-one years ago on land that’s been in his family for a century and a half.
Bob said, “My early love of gardening came from having spent much of my childhood helping my grandfather with his peach orchard and helping my father survey land. A couple of my uncles, one of whom ran a truck farm with peaches and tomatoes, were also great mentors.”
After graduating from high school in 1976, Bob enrolled at Clemson University to study horticulture and obtained his B.S. degree in 1980. Meanwhile two cousins, who were sisters and retired school teachers, had been living in the John Quilla Hall homestead. It was at a time when the sale of farm land for quick profit to speculators and developers was prevalent. But the sisters decided instead to commit the future of their father’s farm to agriculture. Bob’s desire to grow crops and directly market fresh fruits and vegetables was the fortunate link to their wish, one that allowed him to begin farming the family land again.
Bob remembered, “We started Bush-N-Vine Farm at that point with seventy-five acres and converted the old 1930s peach packing shed into our retail market stand in York. Over the years, it has served us well, and we have many memories associated with the building.”
From the 1940s through the 1950s, peaches were shipped from such sheds to places like New York. From the 1960s on, when the shipping business faded away, the Hall family shifted focus to roadside market sales. Living within an hour’s drive of Charlotte, NC, what had been an exclusively agricultural community for most of the twentieth century gradually became a suburban one which, according to Bob’s wry sense of humor, “seemed to grow houses more than anything else.”
So, in its unique setting, Bush-N-Vine Farm has developed into an agricultural oasis, one that offers the highest quality fresh fruits and vegetables to an entire region. It has also become a destination point for individuals and families to visit, enjoy a day in beautiful rural surroundings, and sample the farm’s tasty bounty.
Bush-N-Vine Farm’s land under cultivation has doubled since the early 1980s and now supports three direct marketing fruit stands: the large main one in York is open year round, and the ones in Rock Hill and Lake Wylie are seasonal. Produce is grown in three ways: in open fields, high tunnels, and greenhouses. On the fruit production side, strawberries have been the farm’s core crop with 10 irrigated acres yielding 17,500 lbs./acre, 15 irrigated acres of peaches yielding 320–400 bushels/acre, 8 acres of cantaloupe and melons yielding 18,000 lbs./acre, 3 acres of blackberries yielding 9,000–10,000 lbs./acre, 3 acres of blueberries yielding 8,000 lbs./acre.
Vegetables grown at Bush-N-Vine Farm include 10 acres of sweet corn yielding 500 dozen ears/acre and 25 acres of a wide variety of vegetables whose yields vary depending on the crop. These include crowder peas, sugar snap peas, butter peas, broccoli, cauliflower (regular and specialty orange and purple), cabbage, kale, kohlrabi, cilantro, arugula, summer squash, lima beans, and tomatoes. Fresh market production takes place on 25 acres; high tunnel production accounts for 130,680 square feet housed in fourteen 25’ x 400’ structures for all-season crops. Greenhouse production, including newly added hydroponic tomatoes, accounts for 44,850 square feet and continues to expand.
All these enterprises are part of a collective family effort. Bob Hall has been married to Susan Templeton Hall for thirty-seven years, and they have five children—Sam, Benjamin, Elizabeth Martin, Ruth Anne Melchers, and Mary McKay—and thirteen grandchildren. Wife Susan is the Secretary/Treasurer of Bush-N-Vine. As Bob said, “I call her my CFO because she holds my feet to the fire when it comes to expenses. She has all the talent and qualities for managing the business side of things so that I can concentrate on growing things.”
Susan is a long-term member of the York County Farm Bureau and an active member of the Women in the Church group at Filbert Presbyterian Church. She said, “I’ve loved being able to raise our children on the farm. Each one took part in its day-to-day activities and chores. We all love seeing the fruits of our labor, especially at various harvest times. And we endeavor to treat our full-time and H2A program workers like family so that everyone has a sense of fulfillment.” She added, “I’m grateful too that we can offer, here in York, a place for people of all ages from the city and surrounding counties to come out and directly experience farm life and expose their children to the educational, fascinating aspects of agriculture.”
Bob has been a member of the York County Farm Bureau for the past forty years and the South Carolina Farm Bureau Board of Directors since 2010. He’s also currently serving on its Labor Committee. He’s a member of Certified South Carolina Grown, South Carolina Agri-Tourism Association, and South Carolina Specialty Crop Association. He’s also FSMA (Food Safety Modernization Act) certified.
In the last decade, son Sam and his wife, Lindsey, and their three children have been living full time on the farm. A 2010 graduate of Clemson’s Agriculture Economics program, Sam wears a lot of hats in his full-time job at Bush-N-Vine Farm.
He said, “I grew up helping my dad and realized from a very early age that I wanted to be a farmer. I guess you could say it’s in my blood. Farming isn’t easy, but I can’t imagine doing anything else. I also love seeing Lindsey turn into a country girl and raising our little ones here. We have a lot to be thankful for, and I don’t take any of it for granted.”
Sam is in charge of sales, the sales force, and marketing. He also manages the CSA (Community Supported Agriculture) program that’s seen an explosion in growth from 200 to 2500 shares, much of that happening in recent years with the rise of the farm-to-table food movement. The CSA employees have the ability to pack produce in boxes in the morning and take them to pick-up spots by early evening for customer pick-up the same or next day. Though most of the retail sales are direct, Bush-N-Vine sells on a wholesale basis to some other farms and restaurants. Lindsey helps structure and keeps current the farm’s impressive Facebook page and, along with Sam, spearheads other social media marketing efforts.
It’s a far cry from the days of the 1980s and 1990s when farmers had to rely on newsprint and radio ads to get the word out as to when crops were ready for sale. Bob commented, “In those times, we were usually a week or two behind the circumstances of changing weather and crop availability. Nowadays we can just post ads about specials and availability on social media and people respond very quickly with orders.”
To the main York store location, built in 2014, the family has added picnic tables, swings, rocking chairs, a one-mile hiking trail through meadows and a cow pasture, and even an old John Deere G2 cylinder tractor that Bob and his great uncle bought to restore when he was twelve years old.
Bob said, “It’s our main retail outlet and serves as a place for our workers to eat and use as a break area. We conduct farm tours there for senior and school groups in the spring and fall. And, until recently with the virus pandemic, we had a large U-pick program for strawberries, blueberries, blackberries, peaches, and pumpkins. We also like to feature live music groups for our customers to enjoy while they’re sitting back, nibbling on strawberry ice cream, or eating fresh watermelon. In the fall we have a bounce house and hayrides to the pumpkin patch.”
To maintain an eco-healthy, productive farm Bob implements crop rotation for strawberries. He first plants peas in the summer of the first year and oats and clover over the fall and spring. Then he plants strawberries the following fall.
Bob said, “By keeping something growing on the land we reduce soil erosion and help protect the environment. We follow all pesticide record keeping laws and regulations and try to limit pesticide applications as much as possible. We also implement several bio-controls, including a beneficial mite that helps reduce the damage from a destructive spider mite. We’ve done other beneficial insect releases as well and utilize organic matter by windrowing it and then mulching the rows in between our strawberry rows.” He added, “For the last fifteen years we’ve composted the leaves from our local town and added them to the soil. We strive to be good stewards of our resources and leave them better than when we started.”
Bush-N-Vine has operational goals of growing their CSA shares, increasing remote irrigation monitoring, continuing to create special incentives for their crew leaders, and recognizing the accomplishments of all their employees. They’ve recently had great success in using the Square app to track individual crop expenses and production costs. They’ve also gone from 9600 to 36,000 square feet of greenhouse space. The farm purchased an oxbo bean harvester that has fostered expanded bean production.
Bob added, “We are trying blueberries in the greenhouses for the first time and increasing our tomato production in this area in order to free up space to grow more strawberries in the high tunnels. We’ve begun contract growing a specialty hot pepper on five acres as well.”
Overcoming the traditional challenges of weather is part of the farming game. Bob commented, “We had two very hard years in 2017 and 2018 with no peach crop due to late frost. Thankfully, because we are so diversified, we were able to overcome this natural disaster. What’s important is never to give up. You’ll have bad years and good years, and that’s just the way it is. There are always weather issues and disease issues that are sometimes related to the weather. Then there will be droughts in the summer. We irrigate of course, but it’s not like the Lord’s rain.”
Labor issues due to changes in the H2A program have also been problematic. Bob said, “We are blessed to have several Hispanic workers who live locally and work for us year-round. By building relationships with them, we’ve been able to connect with some of their family and friends who’ve come to work for us through the H2A program. All our employees are critical to the survival of our farm.”
When Bob and Susan take a rare work break, they sometimes enjoy a brief getaway to a B&B in the nearby mountains. Bob observed, “It’s good once in a while to just relax for a couple of days, enjoy some cool mountain air, and not have to cook meals and wash dishes. Re-charging the batteries can be a positive thing so we can get back to, and appreciate even more, the place where our hearts, minds, and souls belong.”
Bob Hall was nominated as South Carolina Farmer of the Year by Philip “Andy” Rollins, Upstate South Carolina Commercial Fruit & Vegetable Agent at Clemson University. Having known Bob Hall for fourteen growing seasons, Andy observed, “I’ve worked with Bob on many research projects and have been most impressed with his innovative spirit, his eagerness to try new things. He’s always experimenting with different crops and growing times, pushing the limits where many others would give up. When faced with adversity, he just tries harder until the problem is overcome. Bob’s strong faith is also an inspiration to me personally, along with his willingness to generously share his vast, hard-earned knowledge with others in the agricultural community.”
As the South Carolina winner of the Swisher Sweets/Sunbelt Expo award, Bob Hall will receive a $2,500 cash award and an expense-paid trip to the Sunbelt Expo from Swisher International of Jacksonville, Florida, and a $500 gift certificate from Southern States Cooperative. A Columbia vest from Ivey’s Outdoor and Farm Supply will be given to each state winner and nominator. Syngenta will donate $500 to the state winner’s charity of choice. Hall is now eligible for the $15,000 cash prize awarded to the overall winner by Swisher. Massey Ferguson North America will provide each state winner with a gift package and the overall winner with the use of a Massey Ferguson tractor for a year or 250 hours (whichever comes first). Southern States Cooperative will supply the overall winner with an additional $500 gift certificate. A Columbia jacket from Ivey’s Outdoor and Farm Supply will be given to the overall winner. Syngenta will provide a $500 donation to the charity of choice for the overall winner who will also receive a Hays LTI Smoker/Grill. In addition, the overall winner will receive a Henry Repeating Arms American Farmer Tribute Edition rifle from Reinke Irrigation.
Swisher International, through its Swisher Sweets cigar brand, and the Sunbelt Expo are sponsoring the Southeastern Farmer of the Year awards for the 31st consecutive year. Swisher has contributed some $1,204,000 in cash awards and other honors to southeastern farmers since the award was initiated in 1990.
Other previous state winners from South Carolina include: Earl Thrailkill of Fort Lawn, 1990; Charles Snowden of Hemingway, 1991; Robert E. Connelly, Sr. of Ulmer, 1992; Henry Elliott, Sr. of Andrews, 1993; Ron Stephenson of Chester, 1994; Greg Hyman of Conway, 1995; Randy Lovett of Nichols, 1996; David Drew of Mullins, 1997; Jerry Edge of Conway, 1998; Blake McIntyre, III of Marion, 1999; Raymond Galloway of Darlington, 2000; W. R. Simpson of Manning, 2001; Gill Rogers of Hartsville, 2002; Harold Pitts of Newberry, 2003; Earl Thrailkill of Fort Lawn, 2004; Chalmers Carr of Ridge Spring, 2005; Steve Gamble of Sardinia, 2006; William Johnson of Conway, 2007; Kent Wannamaker of St. Matthews, 2008; Thomas DuRant of Gable, 2009; Marty Easler of Greeleyville, 2010; Kevin Elliott of Nichols, 2011; Monty Rast of Cameron, 2012; James Cooley of Chesnee, 2013; Walter Dantzler of Santee, 2014; Tom Trantham of Pelzer, 2015; and Kerry Owen of Pickens, 2016; Kemp McLeod of McBee, 2017; and Kevin Yon of Ridge Spring, 2018, Sidi Limehouse of Johns Island, 2019.